miamime

provocations & observations by William Plasencia 
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Zero in on your perfect customer's location - MiamiHerald.com

"Lo-so networks lend themselves well to small businesses and retail locations," said William Plasencia, former managing editor of Latin Trade magazine who now owns WPA, a firm specializing in social media consulting. "Part of the appeal of these lo-so tools is the sense of immediacy and instant gratification the user gets. So, say you make cupcakes and you want to give out free cupcakes every Thursday, you can put a message out on Foursquare or Loopt and you get the increased volume of people walking through your door. On the user side, they get the instant gratification of a free cupcake and now they will tell all of their friends about it and every Thursday, your business will be on their minds as they wait for the next promotion." Read more

I was quoted in the Miami Herald's Business Monday section today. The point I was trying to get across strongly is that social media isn't just for big enterprise. Small to mid-size companies can benefit just as much, if they put the time into it. But you have to work at it -- the benefits don't just happen. Get on Twitter, get on Foursquare or Yelp or Facebook. Work them. Trust me, you'll see results.

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